The hunt

Digital-led integration

Tigress Tigress specialises in totally joined-up communication, with digital at the heart of the experience. The thinking is new-age: the communication goes where the consumer goes. And therefore the online world is the start point and not the after-thought. By virtue of its focus on digital – and on the blurring of digital and physical worlds – Tigress Tigress produces extremely differentiated experiences by creating one-of-a-kind consumer engagement models. This is truly integrated communication, not just promised but delivered to international standards.

The rainbow hashtag ™

hastag-new

A unique concept targeting corporate spends in aspects that are high on a CEO’s governance charter, Tigress Tigress will focus on four key areas. The red cross – Healthcare and Social Causes, the blue cross – Animal Welfare and Protection, the green cross – Ecology and Environment, the yellow cross – Fitness and Sport. These are areas that are increasingly occupying the mind space of those who think into the future and Tigress Tigress has a special agenda to cater to these priorities. All work relating to saving the tiger will be done pro bono.

Multicultural marketing

With a rich background of cross-geography experience, Tigress Tigress focuses on a new and emerging target segment that marketers can no longer ignore. As a start point, Tigress Tigress will cater to the ethnic minority groups in the UK. This specialisation recognises the potential of a significant and ever-increasing diaspora, one that is growing not just in numbers but in purchasing power and advocacy. With a greater sensitivity to cultural nuances and ethnic consumer mindsets, this vertical plays to strengths in community building and online and offline behavioural economics. The task is two-fold: to shape and market global brands to ethnic audiences in the UK and to customise and launch brands from ethnic markets to all of the UK.